How much does YouTube Shorts music promotion cost?
Shorts campaigns are $15 per creator with five to twenty-five creators per campaign, so $75 to $375 as a one-time payment.
Castella MediaYouTube ShortsFrom $75
Shorts creators
Creators posting Shorts with your song.
We get YouTube Shorts creators to use your song in their own Shorts.
On YouTube, the sound under a Short links to the song it came from, so viewers who like what they hear are one tap from your track.
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$15
Per creator
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5–25
Creators
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$75
To start
From our own campaigns
Counts from our own records as of November 2026. Shorts is the smallest of our three platforms by volume, so these numbers are lower than TikTok's.
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51
Shorts posted by our creators for client songs.
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7
campaigns that included YouTube Shorts creators.
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$15
per creator, the same rate as our standard TikTok creators.
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94%
of creator videos across all platforms are posted within 7 days.
How a Shorts campaign runs
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01
Send us the video or song
A YouTube link is best. We check that the song can be used as a Shorts sound and reply within 24 hours.
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02
Creators make Shorts
Shorts creators on our roster who like the song post a Short using it on their own channels.
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03
Follow it on your report
Every Short is listed on your private report with its link, views, likes and comments.
What Shorts does that TikTok and Reels cannot
Your music video and the Shorts live on the same platform. Someone who hears your song in a Short can reach the full video without leaving YouTube, and YouTube shows how many Shorts have been made with a sound.
That is why Shorts pair well with ads on the video itself. Our YouTube music video promotion service puts the video in front of fans of similar artists, while Shorts creators give those same viewers the song in short form.
When Shorts is the right choice
Choose Shorts when YouTube is where you want to grow: you have an official video, or you care most about subscribers and views on your channel. If you only have audio out, TikTok or Reels is usually the better first campaign.
Shorts campaigns are our smallest by volume so far, and we would rather tell you that than oversell it. If we think another platform fits your song better, we will say so when we review it.
Pricing
Shorts campaigns are $15 per creator, with five to twenty-five creators per campaign, so $75 to $375. One payment, no renewal.
If we can't fill your campaign within 4 weeks, we refund the Shorts we couldn't fill. Individual creators from our roster can be booked once your song is approved.
Request a Campaign
Every campaign starts with your song.
Every new campaign requires pre-approval — we listen to your song and review your content before we collaborate. This ensures the campaign will truly bring value to you, as we aim to use our clients’ budgets effectively without any waste. Submit below; if your song passes our quality review, we’ll reach out within 24 hours to plan and launch.
Request Received
Thank you for submitting your campaign request. We'll listen to your song, review your content, and get back to you within 24 hours.
Keep an eye on your inbox — if your song passes our quality review, we'll reach out to plan your campaign.
Our reply sometimes lands in Spam or Promotions — if you don't hear from us within 24 hours, check there, and add info@castellamedia.com to your contacts so you don't miss it.
What happens next
- 01 We listen to your song and reply by email within 24 hours.
- 02 If it's a fit, you get a private campaign page with your options and our featured creators.
- 03 You pick what you want and pay there. Your campaign starts within 24 hours of payment.
Don't want to wait?
Frequently Asked Questions
YouTube Shorts Music Promotion FAQ
Do I need an official music video?
No, but it helps. Shorts creators can use a song that is on YouTube as audio. With an official video, viewers who tap the sound have somewhere to land and something to subscribe to.
Is this the same as YouTube ads?
No. Ads show your own video to people as a paid placement. A Shorts campaign pays creators to make their own Shorts with your song. Many artists run both on the same release.
How long until the Shorts are posted?
Across all our platforms the typical gap between inviting a creator and her video going up is two days, and 94% of videos are posted within seven days.
Can I pick which creators post?
Yes. Once your song is approved you can book featured creators one by one from our roster, or let us match a group to your song.
Want more than one platform? See influencer music promotion, TikTok music promotion, or the numbers in what our campaigns actually look like.
Shorts creators
From $75 · one-time