About Castella Media Group

Two decades in music.
One agency.

A Philadelphia digital agency bridging creative artistry and business growth — built by people who've been promoting music since before streaming existed.

The Story

Promoting music since 2007

Our founders have been promoting music since 2007 — through TuneSeed and SoManyMp3s, from the mp3-blog era through the rise of streaming, and now into the age of TikTok sounds and short-form video. The platforms keep changing; the job hasn't: get real songs in front of real listeners.

Castella Media Group is that experience, formalized — a full-service agency serving independent artists, managers, and small labels alongside local businesses, from Philadelphia to Los Angeles. Two audiences, one philosophy: campaigns should earn their budget or not run at all.

Twenty years in, we're still doing the same thing we started with — connecting good work with the people it was made for. The tools just got better.

How We Work

We review every song before we take a dollar.

If we don't believe a campaign can genuinely deliver value, we won't run it — our clients' budgets get used effectively or not at all. No bots, no inflated numbers, ever: every view is a real ad impression, every video is a real creator's post, and you watch it all happen on a live dashboard.

Real people only

Real ad inventory, real creators, real audiences. We've never bought a bot view and never will — it's the fastest way to ruin an artist's data and a client's trust.

Reviewed, then launched

Every new campaign is pre-approved. We listen to the song, look at the content, and only take on work we believe can perform — then launch within 24 hours.

Tracked in the open

Every campaign comes with a live performance dashboard — the posts, the views, the growth, updated as it happens. You never have to wonder what your budget did.

Who We Work With

Artists and the businesses around them

for artists

Independent artists, managers, and small labels. We put songs into real TikTok, Instagram Reels, and YouTube Shorts creators' videos, and put music videos in front of targeted YouTube audiences built from the artists you sound like.

Influencer Music Promotion → Music Video Promotion →

for businesses

Local and online businesses that need a real digital presence — websites, SEO, paid social, and ongoing marketing. Local to Philadelphia, also serving Los Angeles, no business too small.

Business Website Services → Philadelphia Small Business → Los Angeles Small Business →

The Work Is People

The creators and clients we grow with

A few of the creators from our network and the businesses we work with every week. Our full creator network spans thousands of TikTok, Reels, and Shorts creators worldwide.