Reels creators
Creators on our roster post Reels using your song's audio, on their own Instagram pages.
Each Reel adds to the count on your song's audio page, the page people land on when they tap the song name under a Reel.
$20
Per creator
5–15
Creators
$100
To start
From our own campaigns
Counts from our own records as of November 2026.
112
Reels posted by our creators for client songs.
22
campaigns that included Instagram Reels creators.
5
Reels is the usual campaign size.
2 days
is the typical time from invite to a posted video, across all platforms.
01
A Spotify link or the artist and title is enough. We find the audio on Instagram and reply within 24 hours.
02
We offer your song to Reels creators whose pages fit it. The ones who like it post a Reel with your audio, usually within days.
03
Each Reel appears on your private report with its link, plays, likes and comments.
Reels reach a creator's own followers as well as people browsing the Reels feed. Her followers see her Reel in their feed and in her Stories if she shares it, so your song arrives with a face they know.
Reels content also leans toward fashion, beauty, fitness and lifestyle. If your song suits a get-ready-with-me, an outfit video or a gym clip, it will sit naturally in what our Reels creators already post.
Your song has to be available as audio on Instagram, which your distributor normally handles when the song is released. If you are not sure, send us the song and we will check before you pay anything.
The Reels stay on the creators' pages. You get every link on your report, and you are free to share those links, but we don't hand over video files or reposting rights. See how we work with creators in our FAQs.
Reels campaigns are $20 per creator, with five to fifteen creators per campaign, so $100 to $300. It is a one-time payment and never renews.
You can also book individual creators from our roster once your song is approved. Those bookings are refunded in full if the creator passes on your song or doesn't post within 7 days. If we can't fill a campaign within 4 weeks, we refund the Reels we couldn't fill.
Request a Campaign
Every new campaign requires pre-approval — we listen to your song and review your content before we collaborate. This ensures the campaign will truly bring value to you, as we aim to use our clients’ budgets effectively without any waste. Submit below; if your song passes our quality review, we’ll reach out within 24 hours to plan and launch.
Thank you for submitting your campaign request. We'll listen to your song, review your content, and get back to you within 24 hours.
Keep an eye on your inbox — if your song passes our quality review, we'll reach out to plan your campaign.
Our reply sometimes lands in Spam or Promotions — if you don't hear from us within 24 hours, check there, and add info@castellamedia.com to your contacts so you don't miss it.
What happens next
Don't want to wait?
Frequently Asked Questions
Reels campaigns are $20 per creator with five to fifteen creators per campaign, so $100 to $300 as a one-time payment. Individual featured creators can also be booked at their own rates, which you see once your song is approved.
Yes. Creators add your song from Instagram's audio library, so it needs to be available there. Distributors normally deliver it when the song is released. Send us the song and we will check for you.
Yes. When an artist asks for Reels we usually suggest a five-video TikTok campaign next to it, so the song shows up in both places in the same week.
No. You can suggest a theme, but creators use the song the way they normally post. We don't guarantee captions, hashtags, dances or tags.
The Reels stay on the creators' pages. You receive every link on your report and can share the links, but video files and reposting rights are not included.
Want more than one platform? See influencer music promotion, TikTok music promotion, or the numbers in what our campaigns actually look like.
Reels creators
From $100 · one-time