FAQ

Music promotion with short-form video influencers involves partnering with creators on platforms like TikTok, Instagram Reels, and YouTube Shorts. These creators, who have a following and influence within specific niches, integrate your music into their engaging videos. When shared with their audience, these videos significantly increase your music's exposure, drive engagement, and can boost streams and sales. Here's how it generally works: You provide us with a track or selection of tracks you want to promote, along with any guidelines for the content. We then connect you with relevant influencers who will create and share a set number of videos featuring your music over an agreed-upon period. The success of your campaign largely depends on several factors: the quality and appeal of your music, the strategic targeting and messaging of the campaign, and the creativity and audience engagement generated by the influencer's content.

To promote a sound across short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts, we use a combination of targeted influencer partnerships, trend leveraging, and content optimization. By aligning your music with influencers whose followers match your desired audience, we ensure your sound is integrated into engaging and relevant videos. This approach enhances visibility and encourages viral sharing across these dynamic platforms. With our service, you can submit your music to influencers who will create compelling content featuring your tracks.

Yes, on platforms like TikTok, Instagram Reels, and YouTube Shorts, official songs are treated as "sounds" that users can readily incorporate into their videos. Each song typically has a specific sound link or audio option that anyone on the platform can use to create content. These official sounds are often monetizable, which means that the platforms can compensate artists and music distributors when their sounds are used in videos. This system allows for broader exposure and potential revenue generation for artists as their music gains engagement across the platform.

We carefully select creators for your campaign across various short-form video platforms. We handle the entire matching process, communication, and payments with participating influencers. Our primary method for selection is based on your song's unique style and genre. We identify creators who already incorporate or "vibe" with similar music in their existing content, ensuring an authentic and natural fit for your promotion. This targeted approach helps your music reach an audience that is genuinely receptive to your sound.

Our influencer network spans across various short-form video platforms and consists of diverse creators in terms of ethnicities, genders, interests, and countries. They all actively post authentic, personal videos and maintain engaged profiles. We prioritize quality and authenticity, ensuring we do not work with accounts that primarily post memes, copyrighted materials, or spammy content. You can expect natural and genuine user-generated content for your campaigns, created by influencers with follower counts typically starting from 100+.

A Standard Campaign pairs creators with the genre of your song to ensure better content alignment. A Mass Market Audience campaign, on the other hand, opens it up to all types of creators globally--regardless of genre--so the content is more varied and may include creators from developing countries.

Yes. With the Custom Instructions option, you can ask creators to follow trends, use certain hashtags, perform dances, add transitions, apply filters, or anything else you'd like. We'll pass these instructions to the creators as part of the campaign brief.

We offer two tiers of High Profile Creators. The first tier includes influencers with 50K+ followers who typically get a minimum of 5K views per video. The second tier includes influencers with 500K+ followers who typically get a minimum of 40K views per video. Both tiers have stronger engagement and broader reach, making them ideal for higher-impact campaigns.

Yes, you can combine different campaign types to reach a broader audience. For example, you might use a Standard Campaign for genre-targeted engagement and add a few High Profile Creators or Mass Market reach for extra visibility.

We work with influencers residing all over the world. Targeting by country will require a custom campaign that is not offered by default on our website. Contact us for more info. Targeting your promotion campaign by countries will affect the total amount of videos. For example, it's much more expensive to use only USA influencers compared to Latin American countries. You're welcome to focus your campaigns on (in order of most expensive to least per video): USA Only; USA, Canada, UK, Ireland, Australia; European Countries; South American Countries; African Countries; Asian Countries.

Yes, but we automatically do this! We can target the campaign by: Any genre, Hip Hop / R&B, Top 40 / Pop, Alternative / Rock, EDM / Dance Music, Country Music.

We like to keep things simple for TikTok creators. In our Standard Campaigns, we typically ask them to vibe to the song for at least 15 seconds while doing what they naturally do--whether it's a "Get Ready With Me" video, spending time with kids, mini vlogs, outfit changes, or everyday routines. Their followers engage with them for their authentic content, so we encourage creators to stay in their niche while using your song. If you'd like creators to follow specific directions--such as using certain hashtags, performing a dance, or including specific transitions--that would fall under a Custom Instructions Campaign. With custom instructions, the cost per video is $30 (instead of the standard $15 per video) due to the added complexity. Please note: We do not allow inappropriate or overly sexual instructions, including requests for twerking. All campaigns must align with platform guidelines and maintain a respectful tone.

Yes, generally, as long as the official sound of your song is used on platforms like TikTok, Instagram Reels, or YouTube Shorts, you are eligible for royalties. These platforms typically pay royalties to the music distributor or artist for the usage of their sounds in videos. We ensure that official sounds are utilized in our promotion campaigns to help facilitate this potential revenue stream for artists through the broad engagement with their music.

Yes, we provide reports with acquired videos, views, likes, comments, and more.

It may take us 1 to 6 weeks to reach the campaign goals. In some cases, it may take longer. It will depend on the appeal factor of the song. Our creators are not forced to create videos, so they will disregard offers from songs that they don't like or just doesn't fit their content. Even though the campaign may be over, the song may continually gain views and attention.

At the moment, our minimum campaign budget is $75.

Yes, campaign videos are intended to be permanent in creators' profiles. However, it's important to note that there may be instances where a creator decides to delete the video featuring your song. In such cases, we offer a replacement option. If a campaign video is removed within 30 days of the campaign, we will promptly replace it with a different creator's video to ensure the continuity and effectiveness of your promotion.

Not unless you specifically request it. You have the option to renew your campaign multiple times (we do not automatically renew campaigns), and for each new campaign, we will connect you with a fresh set of influencers to create videos featuring your song. We collaborate with thousands of creators across various short-form video platforms, ensuring a diverse reach for your music with each new promotion.

We ran a case study in 2023 on our sound. You can read more at TikTok Sound Promotion Case Study.

No, Castella Media Group offers comprehensive digital marketing services for both musicians and businesses of all sizes. While our influencer marketing services (including TikTok, Instagram Reels, and YouTube Shorts promotion) are exclusively dedicated to the music industry, our expertise extends to a full range of business web services such as website development, SEO, PPC marketing, and social media management for various brands and companies. We specialize in tailoring our strategies to meet the unique needs of both artists and businesses.

We collaborate with thousands of music influencers across platforms like TikTok, Instagram Reels, and YouTube Shorts. Our network is continually expanding daily, allowing us to match your music with the perfect creators who can amplify your presence and engage audiences effectively.

Yes, the individuals featured on our website are indeed real influencers from our network, and they've given us permission to use their images. They regularly participate in various campaigns, but their appearance on the site doesn't guarantee their involvement in your specific promotion.

We're always looking for new influencers to work with. You can learn more here.

Our creators are not forced to participate — they choose songs they genuinely connect with. If a creator passes on your song, we continue distributing it to others in our network until we reach your campaign goals. The appeal of the song can affect how quickly the campaign fills, which is why some campaigns take longer than others.

Our campaigns are designed for authenticity and speed — creators post directly to their profiles. We do not offer pre-approval of videos before they go live. However, if you use the Custom Instructions option, creators will follow your specified direction. If a video does not meet guidelines, we will have it replaced.

Yes, our influencer promotion services on TikTok, Instagram Reels, and YouTube Shorts are exclusively for music. However, we offer a full range of business digital marketing services including web design, SEO, PPC, and social media marketing for businesses of all sizes.

For influencer campaigns, have your TikTok sound URL, Instagram sound link, or YouTube video link ready. For music video promotion, you'll need your YouTube video URL and a list of similar artists for targeting. The more details you provide about your ideal audience, the better we can target your campaign.

You can reach us anytime via email or by calling/texting 1-888-447-9985. We also respond through our contact form. We're happy to provide updates on your campaign's progress at any time.