We don’t name our music clients, so for years we had no case study to show. What we can share is the count. These numbers come from our own campaign records as of November 10, 2026. Nothing here is an estimate or an industry average.
How many campaigns this covers
We looked at 187 completed and active campaigns. Of those:
- 89 included TikTok creators
- 22 included Instagram Reels creators
- 7 included YouTube Shorts creators
- 39 included YouTube ads on a music video
Many artists run more than one of these on the same song.
How many creator videos a campaign gets
Across those campaigns, creators posted 848 TikTok videos, 112 Reels and 51 Shorts using our clients’ songs.
The typical campaign is small. 57 of the 89 TikTok campaigns had five to seven videos, and 14 had ten to fourteen. Reels and Shorts campaigns are usually five videos as well.
How fast creators post
We record the day we invite a creator to a song and the day she submits her video. Across 669 videos with both dates on record:
- The typical gap is 2 days
- 66% were posted within 3 days
- 94% were posted within 7 days
This is why we tell artists the first videos usually appear within a couple of days, and why a campaign we can’t fill within 4 weeks gets a refund for the unfilled videos.
Who makes the videos
85 different creators have posted at least one video for a client’s song. Creators choose which songs they take. We send a song to creators whose pages fit it, and the ones who like it post. That is also why we don’t promise dances, captions or hashtags: each creator uses the song the way she normally posts.
What genres artists bring us
We started tagging every song by genre in October 2026. Of the 67 songs tagged since then:
- 31 were hip hop
- 16 were R&B
- 7 were a mix of the two
- 5 were pop
- 3 were rock, 3 were country and 2 were EDM
So about eight in ten songs are hip hop or R&B. We take other genres, and the creator matching works the same way, but this is where most of our experience is.
How often artists come back
Over the last 90 days, 59 artists bought a campaign. 19 of them bought more than once, and those 19 placed 81 of the 121 orders in that period.
What this doesn’t tell you
These are counts of what we delivered: videos, creators and timing. They are not a promise about what your song will do. How far a video travels depends on the song, the creator and the platform that week, and no service can control that. What we can control is that real creators post real videos with your sound, that you see every one of them on your campaign report, and that you get them within days.
If you want to see how it works on your own song, send it to us for a free review, or start with two TikTok creator videos for $40.