Search Engine Optimization
Castella Media Group is a digital marketing agency located in Lansdale PA. We offer SEO – Search Engine Optimization services to clients around Philadelphia region and beyond.
What is SEO?
SEO stands for Search Engine Optimization. It is a process of improving a website’s visibility for keyword searches within search engines such as Google, Bing, etc. SEO is crucial for an overall digital marketing strategy and is typically included in long-term business goals. Increasing visibility in search engines brings in potential customers who are searching for solutions that your business may be offering. The beauty is that you’re not paying for these customers, because these visitors found your business organically (or naturally). It’s vastly different compared to PPC Marketing (Pay Per Click strategy) where you’re paying for every visitor. SEO can apply to regular searches, as well as image and video search engines. Read our SEO blog articles to learn more.
"SEO is crucial for an overall digital marketing strategy..."
As Your SEO Consultants
We offer basic SEO services to all of our business web clients. This includes on-page code optimizations, mobile optimization, maintaining key SEO plugins such as RankMath SEO, Google Search Console management, XLM sitemap & robots.txt upkeep, suggesting keyword rich-content, and overall SEO maintenance.
Beyond the basics, we can be hired for additional – more aggressive – marketing strategies such as content writing, article marketing, checking daily keyword ranking, link & backlink building, business listings, analyzing competitors’ SEO strategies, and distributing press releases. Additional costs are based on the level of desired marketing.