Genre Specialty
Electronic music video promotion built for how EDM actually moves — festival audience targeting, subgenre-specific similar-artist sets (house, bass, trance, dubstep, future bass), and a YouTube → Spotify funnel designed for listeners who save tracks the moment they hear a hook they like.
Most music video services treat EDM the same as pop or hip hop. That's wrong.
Festival aftermovies, live drops, and crowd shots drive more video discovery than studio music videos in EDM. Visual energy matters more than narrative arc. We optimize ad creative recommendations around what actually retains attention in this genre — and it's almost never a polished, plot-driven music video.
YouTube views matter, but the EDM listener saves to a Spotify playlist — that's where the genre's repeat-listening behavior lives. We design campaigns with that funnel in mind, weighting toward audiences who actively save tracks they hear, not just watch them once. Add-on Spotify push amplifies this further.
A dubstep listener and a melodic house listener share the "EDM" label but almost no audience overlap. We target the specific subgenre your track lives in — never a generic "electronic music" audience that wastes budget on the wrong listeners.
We start by asking which subgenre your track lives in:
Then we build the targeting around audiences who actively listen to your subgenre's biggest names. Sources include:
What Performs
EDM videos that perform well in our ad campaigns share a few traits that the genre has come to expect:
The deeper your similar-artist list, the better the targeting. Don't just list the biggest names — list the artists whose audience you specifically share, including underground and rising acts in your subgenre.
Mainstream / Festival
Bass / Dubstep / Riddim
Melodic / Future Bass
House (Tech / Deep / Melodic)
Pricing
EDM campaigns use our standard transparent per-view pricing — $0.06 (USA / Canada / UK), $0.04 (worldwide targeted), or $0.03 (worldwide mass). The worldwide-targeted tier is especially relevant for EDM because the genre has massive international audiences in Europe, Asia, and Latin America that domestic-only campaigns leave on the table.
Recommended add-ons for EDM: Spotify Push ($300+) — EDM listeners convert from video to Spotify save at higher rates than other genres. Instagram & Facebook ads — short-form festival footage performs exceptionally well as Reels ad creative. TV Screen Rotation works for ambient and house subgenres that fit background-friendly contexts.
view full pricing & add-onsFrequently Asked Questions
Yes — we run campaigns on visualizers, official audio uploads, festival aftermovies, and short performance clips. EDM viewers are listening more than watching, so a strong audio plus a simple visual loop performs nearly as well as a full music video. The targeting and ad delivery work the same regardless of format.
Yes — through interest and behavioral targeting (fans of specific festivals, electronic music event attendees, EDM brand interactions like Insomniac, Ultra, Tomorrowland, EDC, Coachella's electronic stages). It's not as precise as a custom audience upload, but it's effective for narrowing reach to people who actually buy festival tickets.
Depends on your goal. If you're building a touring DJ profile or chasing festival bookings, YouTube views and watch time matter more — promoters look at video metrics. If you're chasing streaming royalties or playlist consideration (mint, Friday Cratediggers, Bass Arcade, etc.), Spotify saves are the direct conversion. We can weight the campaign toward either, or run both as a combined funnel.
Only if you have permission from the original rights holders. We can't run YouTube ad campaigns on copyright-flagged content because the ad inventory will be pulled the moment YouTube's Content ID system catches it. If you have a properly licensed remix, white-label, or official bootleg, we can absolutely run it.
Not directly via ads (SoundCloud doesn't expose a paid promotion API the way Google Ads or Meta does). But our YouTube and TikTok campaigns drive SoundCloud traffic indirectly — when listeners discover your track on YouTube, many will go search for the SoundCloud version, especially in dubstep, bass, and underground house communities where SoundCloud is still dominant.
Yes — and this is one of the most important differentiators of our EDM campaigns. A dubstep listener and a melodic house listener share the EDM label but almost no audience overlap. We build the targeting around the specific subgenre artists you tell us are your sound's closest neighbors, so the budget doesn't get wasted on the wrong subaudience.
See the full music video promotion service for cross-genre campaign details, or contact us with a question specific to your release or subgenre.
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Build a campaign around your subgenre, the festival audiences who'd love your sound, and the YouTube-to-Spotify funnel that EDM listeners actually move through. Launches within 24 hours.