Music Video Promotion
Music has been our passion for over 15 years. Our company’s founders have been involved with music video promotion since 2007 with services that included TuneSeed and SoManyMp3s. While those companies focused on specific platform services like MySpace and YouTube, Castella Media Group is focusing on all aspects of music video promotion.
Quality Over Quantity
Our concern towards quantity is significantly different from most music video promoters. We do not like seeing thousands of views on videos with virtually no interactions on them. How can someone have 100,000s of views on YouTube and around 50 comments in total? There is something wrong with that kind of campaign (most likely the fact that the views are fake or forced.) There will be no long-term organic growth for the artist with “focus on more views” type of campaigns. This is the reason why we mainly focus on engagements, and engagements will only come with properly targeted video ads.
We focus on engagements from the audience – not just views
The Right Audience
Every music video is unique and has a specific audience for it. As certified Google Ads experts, we utilize the proper targeting techniques to reach an engaging audience via Google, YouTube, Instagram, Facebook, Twitter, and other ad publishers. Our goals are to reach an engaging audience that interacts with the video and create a fan base for the artist. This can only be done by targeting the right audience for the video.
We specialize in hip hop and pop music videos
Our Ways Of Music Video Promotion
When Castella Media promotes a music video, we do not just promote your video but your whole music brand packaged across all of your channels. Although we focus on bringing more engagements on YouTube, we also cover and build awareness on platforms such as Instagram, Facebook, TikTok, and Spotify. We advertise on each platform for maximum exposure including our own built landing pages. All of our efforts come together to build the artist – not just the video. However, it’s not necessary to go with our comprehensive music video promotion service. We offer individual services as well that focus on platform you’re interested in most.
YouTube Music Video Promotion
Today, music videos are more focused on YouTube platform. Our promotion is mainly focused on driving an audience to YouTube. We will create ads and target them specifically to your genre’s key demographics. The goal of these campaigns is getting more YouTube views, subscriber, likes, comments, and playlist additions. This video promotion service can be ordered individually. Non-music video content can be promoted with our YouTube Channel Promotion service.
Reporting & Dashboards
We help you track your music video promotion campaign with customized Google Data dashboards, that you can monitor virtually in realtime. We track viewers, comments, likes, subscribers, their locations, what music channel & artists they’re fans of, watch time, playlist additions, and overall interest in your content.