TikTok Influencer Music Promotion

Are you looking for a powerful way to promote your music to a massive audience? Look no further than TikTok, the fastest growing social media platform of our time. With our TikTok Influencer Music Promotion Service, you can harness the power of TikTok’s influencers to get your music heard by thousands of people.

Our service connects you with the relevant TikTok users & influencers in your genre, who will create fun and engaging videos featuring your music. These videos could be shared with their followings, driving streams, interest, and social media buzz for your music.

This service complements our YouTube Shorts Influencer Music Promotion by focusing on the creation of TikTok videos instead. If you’re looking to only promote your music video, please see Music Video Promotion.

Increased Exposure

With TikTok’s enormous user base and the followings of our influencers, your music can be seen and heard by many people around the world.

Targeted Promotion

We’ll promote your music with influencers in your genre and your choice of country, ensuring that your music reaches the right audience.

Creating a Buzz

TikTok videos have the greatest potential to go viral, creating a huge buzz for your music on social media. 

Affordable Campaigns

We work with all types of influencers from 100 followers to 1 million+. Our campaigns start at $100.

How it Works

01. Supply us with the TikTok sound that you’d like to promote.

02. We reach out to TikTok users and ask them to use your sound in their videos. We ensure that they match your requirements.

03. TikTok influencers post videos, gaining streams for your song.

04. We compile data on views, likes, and shares that these videos achieve in a unified campaign report.

Live Case Study

We’re running our own live case study. Read up on campaign info and follow the progress:

TikTok Sound Promotion Case Study

FAQs

Music promotion using TikTok influencers typically involves partnering with TikTok users who have some following and influence within a particular niche or demographic. These influencers create videos featuring your music and share them with their followers, which can help to increase your exposure, drive engagement, and generate streams and sales for your music.

You will provide us with a track or selection of tracks to use in TikTok users’ videos, along with any guidelines or parameters for the content they create. In exchange, the influencers will create and share a set number of videos featuring your music over a set period of time.

The success of the campaign will depend on a variety of factors, including the quality of your music, the targeting and messaging of your campaign, the creativity and engagement of the influencer’s content, and the level of engagement and interest from the influencer’s audience.

We find and select TikTok users ourselves. We do all of the matching, communication, and payments with participating TikTok users. We use the song to find the right users that would typically “jam” or “vibe” to the promoted song based on the songs they currently use in their videos. 

Our TikTok user base consists of various ethnicities, genders, interests, countries, amount of followers (100+), etc. They all constantly post personal videos and are active on TikTok. We do not work with TikTok accounts that post memes, copyrighted materials, or spammy videos. You can expect natural and personal user generated content with our campaigns.

Yes, we work with influencers residing all over the world. Targeting your promotion campaign by countries will affect the total amount of videos. For example, it’s much more expensive to use only USA influencers compared to Asian countries. You’re welcome to focus your campaigns on (in order of most expensive to least per video) :

  • USA Only
  • USA, Canada, UK, Ireland, Australia
  • European Countries
  • African Countries
  • South American Countries
  • Asian Countries

Yes, you can! You can target your campaign by:

  • Any genre
  • Hip Hop / R&B
  • Top 40 / Pop
  • Alternative / Rock
  • EDM / Dance Music
  • Country Music

We don’t really like to complicate things for the TikTok users. We usually ask them to vibe to the song for at least 15 seconds. In most videos, they’re just doing what they usually do – “Get ready with me” makeup, spending time with kids, trying on different outfits, or showing their daily activities. Their followers are following them for a reason, and we’d like them to stay in their niche as they promote your song.

You can certainly ask for specific directions, but that would require a higher cost per video. 

Yes, we provide reports with acquired videos, views, likes, comments, and more. 

It may take us 3 days to 3 weeks to reach the campaign goals. It depends on the complexity of instructions, targeting requirements, and the $ amount offered per video. Small campaigns targeting micro influencers can typically take a week to complete. Even though the campaign may be over, the song may continually gain views and attention.

At the moment, our minimum campaign budget is $100.

Yes, campaign videos are intended to be permanent in creators’ profiles. However, it’s important to note that there may be instances where a creator decides to delete the video featuring your song. In such cases, we offer a replacement option. If a campaign video is removed within 30 days of the campaign, we will promptly replace it with a different creator’s video to ensure the continuity and effectiveness of your promotion.

Only if you want to. You can renew (we do not automatically renew campaigns) your campaign multiple times, and you will have new influencers making videos to your song. We work with thousands of creators!

We’re always looking for new influencers to work with. You can learn more here.

castellaMEDIA GROUP

Ready to Start?

Easily set up a campaign for your promotion. The campaign will start within 48 hours. You will receive an activation email with analytics login. Our campaigns do not automatically renew.

Contact us if you have any questions.

Email *
Contact Email
Campaign Type
Select the type of promotion you'd like to create. Contact us if you're not sure.
TikTok Sound Link *
URL of the sound on TikTok or Artist Name - Song Title
YouTube Video Link (Optional)
Cross promote this song's video on YouTube. Can only be a music / audio video of the same exact song. There is no extra cost associated.
Campaign Focus *
Maximizing Quality will match the creators with the song.
Maximizing Song Reach will bring in more creators faster. They will be from all over the world. The goal is to get as many videos and views as possible for the budget.
Campaign Videos Goal
0.00
  Videos  From Unique Creators
Campaign may bring more than this goal. There are no extra charges for over-delivery. The budget you set is the max that will be spent on this campaign. Modifying the Budget below and Campaign Focus above will adjust this goal.
Campaign Video Views Goal
0.00
  Views  From Videos
We guarantee this minimum amount of total views from campaign videos for the budget. Modifying the Budget below and Campaign Focus above will adjust this guaranteed amount.
YouTube Video Link *
URL of the YouTube Music / Official Audio / Lyrics video. This is the video that people will use as a sound in their YouTube Shorts.
Campaign Videos Goal
0.00
  Videos  From Unique Creators
Campaign may bring more than this goal. There are no extra charges for over-delivery. The budget you set is the max that will be spent on this campaign. Modifying the Budget below and Campaign Focus above will adjust this goal.
Campaign Video Views Goal
0.00
  Views  From Videos
We guarantee this minimum amount of total views from campaign videos for the budget. Modifying the Budget below will adjust this guaranteed amount.
Music Video URL
Link to music video on YouTube
Additional Videos
This is not required, but we strongly encourage it - add 2-5 other videos from your channel to cross-promote. This gives viewers options to explore your content further if you pique their interest. Views received from cross-promotion do not count against the campaign.
Campaign Focus
Maximize Engagement - [Up to $0.06 / Ad view] will focus the campaign on precise targeting - reaching an engaging audience that fits the music video. (Fans of similar music; located in US, UK, Canada, Australia, New Zealand, and Europe; audience most likely to comment, interact, etc)

Maximize Reach - [Up to $0.03 / Ad view] will remove restraints of precise targeting and bring in more viewers to the video for the budget. Locations may include listed above, as well as Mexico, Africa, Asia, & South America. Overall engagement will be much lower.
Campaign Video Views Goal
0.00
  Video Views 
We guarantee this minimum amount of views for this campaign for the budget. Actual results will be higher, and there are no extra charges for over-delivery. The budget you set is the max that will be spent on this campaign. Modifying the Budget below and Campaign Focus above will adjust this minimum guarantee.
Campaign Priority

Video Ad campaigns are for precise targeted campaigns. Cost is up to $0.06 / view.

Video URL
Link to video on YouTube
Viewer Location
Campaign Priority
Gender
Keywords & Related Topics
Campaign Video Views Goal
0.00
  Video Views 
We guarantee this minimum amount of views for this campaign for the budget. Actual results will be higher, and there are no extra charges for over-delivery. The budget you set is the max that will be spent on this campaign. Modifying the Budget below will adjust this minimum guarantee.
Campaign $ Total Budget
$
Use the slider to set your total budget that you'd like to spend on this campaign. Notice the change in Campaign Goal as you increase or decrease the budget.

Looking to become a paid TikTok influencer? Sign up here.