Search your song on TikTok -- do you see creators using it yet? Our influencer music promotion service connects your track with creators on TikTok, Instagram Reels, and YouTube Shorts who fit your genre and audience. When they use your song in their videos, it helps drive discovery, engagement, and buzz around your release across multiple platforms.
Marciia
Our TikTok Music Influencer
LeMeiss
Our TikTok Music Influencer
Gabriella
Our TikTok Music Influencer
BRE
Our TikTok Music Influencer
Create a campaign below with your desired settings. Pick how many creators you want on TikTok, Instagram Reels, and YouTube Shorts, and add your sound link.
We distribute the promoted song to creators in our network and invite them to feature it in their videos.
If a creator vibes with the song, they'll post a video using the promoted sound, and we handle creator payouts directly.
Campaigns typically run between 1-6 weeks. During this time, we track performance and compile views, likes, and overall engagement data into a unified campaign report.
Our music promotion services help place your song in videos created by influencers on TikTok, Instagram Reels, and YouTube Shorts--expanding your reach and building organic engagement across multiple platforms.
Annecia
Our TikTok Music Influencer
Audrey
Our TikTok Music Influencer
We'll promote your music with influencers in your genre, ensuring that your music reaches the right audience. Whether you're looking for country music influencers, hip-hop, R&B, pop, or EDM, we tailor our campaigns to match your specific style and audience, connecting you with creators who amplify your sound authentically. Our creator network is global, so a standard campaign can include creators from anywhere in the world — contact us for a custom campaign if you need to focus on a specific country or region.
For our Influencer Music Promotion, we collaborate with a diverse range of influencers, from micro to macro, ensuring a wide spectrum of reach and impact. Our campaigns are designed to be accessible and effective, with starting costs as low as $75 -- making it easy to get started regardless of your budget.
Kamilly
Our TikTok Music Influencer
Dae
Our TikTok Music Influencer
Marciia
Our TikTok Music Influencer
ABIE
Our TikTok Music Influencer
Platform Strategy
TikTok has become one of the most influential platforms for music discovery. Songs often gain traction through creator-driven trends, making user-generated videos a key driver of exposure. By promoting your music through TikTok creators, your song has the opportunity to reach new listeners organically, build engagement quickly, and gain momentum within communities that align with your sound.
Instagram Reels play a major role in music discovery across social media, especially for lifestyle, fashion, and visual-driven content. When creators use your song in Reels, it helps introduce your music to new audiences through shares, saves, and algorithmic discovery. Promoting your music on Instagram Reels allows your track to live within curated, aesthetic content that supports consistent engagement and brand recognition.
Promoting your music through YouTube Shorts is an effective strategy because when creators use your sound in their content, it naturally piques the interest of viewers. This is especially powerful on YouTube, where Shorts sounds are directly linked to the original video, potentially driving traffic and interest to your full music video. Additionally, YouTube prominently displays when people are "remixing" your sound, offering a unique form of engagement that highlights the popularity of your track and encourages more creators to join in on the trend.
Transparent Pricing
Flat per-creator pricing. You only pay for the creators you book — no setup fees, no minimums beyond the smallest tier. Real videos posted by real creators (100+ follower minimum, Beauty / Fashion / Lifestyle niche).
TikTok
$15/creator
5–50 creators per campaign. Default 10 = $150. Most popular tier for indie artists pushing a single release.
Instagram Reels
$20/creator
5–15 creators. Default 10 = $200. Reels creators tend to have stronger Instagram audiences for visual artists.
YouTube Shorts
$15/creator
5–30 creators. Default 10 = $150. Pairs well with our music video promotion to compound YouTube algorithm signals.
Want all three platforms? Bundle them in a single campaign at /create-campaign and the totals add together — no extra coordination fees.
Frequently Asked Questions
Our TikTok music promotion campaigns start at $75 (5 creators) and scale up to $750 (50 creators), at a flat $15 per creator. Instagram Reels campaigns are $20 per creator (5–15 range, $100–$300). YouTube Shorts campaigns are $15 per creator (5–30 range, $75–$450). Pricing is per real video posted by a real creator — no bots, no fake views, and you only pay for the creators you book.
You give us your TikTok sound link (or the artist + song name and we'll find it), pick how many creators you want, and we distribute the song to the relevant creators in our roster. Creators who vibe with the track post a video using the sound — usually within 1–2 weeks of campaign launch. We handle all creator payouts and compile the post links, views, and engagement into a single dashboard for you.
Yes — when the campaign is sized correctly. A single creator post can underperform; 10–25 posts in the same week is what creates the algorithmic momentum TikTok rewards. According to TikTok's own data, 75% of users discover new music on the platform, and creator-driven trends are the single biggest driver of catalog song discovery. The point of a paid campaign is to give your sound the volume of native posts it needs to look like an organic trend.
For a first-time release we recommend at least 10 creators (the default on our slider). 10 posts is enough to get the For You Page algorithm to register the sound as in-use; below 5 posts, results are inconsistent. Larger campaigns (25–50 creators) are typical for label-funded releases or songs you want to push hard during the first two weeks of release.
Absolutely — and most artists shouldn't expect virality from a single campaign. The realistic, repeatable goal is to seed your sound across enough native creator posts that the song shows up in search results, gets added to other creators' videos organically, and starts driving Spotify streams. Virality is a byproduct of consistent presence; campaigns build that presence.
No. The majority of our campaigns are run by independent artists, managers, and small labels. You only need the rights to the song and a TikTok sound (or Instagram/Shorts equivalent) — we handle the creator outreach, briefs, and payouts.
TikTok ads (paid TikTok Promote / Ads Manager) are paid impressions of your own video — you pay TikTok for views. Influencer music promotion is paying real creators to make their own native videos using your sound. The two work well together but solve different problems: ads buy reach, creator campaigns build cultural fit and trend behavior. Most strong releases use both.
Often, yes — but indirectly. When listeners hear your song in a creator's TikTok and want to keep listening, they search for it on Spotify. We've seen campaigns where Spotify streams jumped 3–5x in the same week as the TikTok campaign launched. To amplify the effect, you can pair the influencer campaign with our Spotify Push add-on so the people who hear the song get directed straight to the stream.
Our creator network is global, so a standard campaign can include creators from anywhere in the world. We match on genre and audience fit rather than creator location — many international creators have heavily US-based followings, which is often what actually moves the needle for a US release. If you need creators in a specific country or region, contact us about a custom campaign.
Still have questions? Read our full FAQs or contact us directly.
Further Reading
TikTok
What it means for artists and how creator UGC drives that discovery in 2026.
Case Study
Real numbers from a live influencer campaign: posts, views, engagement, and the Spotify lift afterward.
Strategy
A playbook for sound seeding, creator briefs, and getting the For You Page to favor your track.
Budget
How to slice off ~10% of a music video budget to compound the views the video earns on YouTube.
How-to
A step-by-step on uploading your song to TikTok so creators can use it in their videos.
Spotify
Why most playlist-pitching services don't deliver — and why TikTok-driven streams convert better.
Ready to Start?
Build a tailored campaign focused on your specific objectives. Once submitted, your campaign will launch within 24 hours. You will receive an activation email containing a link to your performance dashboard. Contact us if you have any questions.
Create a Campaign