Instagram Reels Influencer Song Promotion

Our Instagram Reels Influencer Song Promotion service is designed to promote music through Instagram Reels. This service entails collaboration with our influencers, who create content that features promoted songs, thereby targeting and engaging an audience of Instagram users inclined to appreciate and interact with the music. This strategy aims to boost the song’s visibility on a platform crucial for discovery and viral content.

This service complements our YouTube Shorts Influencer Music Promotion and TikTok Influencer Music Promotion by focusing on the creation of Instagram Reels instead. If you’re looking to only promote your music video, please see Music Video Promotion.

Tailored Creator Matching

We take the initiative to connect your music with our network of Instagram content creators, ensuring a harmonious match between your song and the creator’s vibe. By carefully selecting influencers whose content aligns with the essence of your track, we facilitate genuine and impactful song placements in Instagram Reels.

Song Visibility

Leveraging Instagram Reels, known for its vast reach and potential for virality, significantly enhances the visibility of your music. Our service positions your songs to be not just heard but seen by a wider audience.

Streamlined Process

We handle the intricacies of matching your music with the right influencers, making the promotion process seamless and efficient for you. Our expertise in navigating the Instagram Reels platform allows you to focus on your music while we amplify its reach. 

Affordable Campaigns

We work with all types of influencers from 100 followers to 1 million+. Our campaigns start at $50.

How it Works

01. Supply us with the Instagram sound that you’d like to promote.

02. We match and reach out to our Instagram creators and pay them to use your sound in their videos.

03. Instagram influencers post IG reels, gaining streams for your song.

04. As campaigns run 1-4 weeks, we compile data on views, likes, and shares that these videos achieve in a unified campaign report.

05. (Optional) Targeted Expansion of Top Picks: We will handpick the best user-generated videos from the campaign, focusing on those that best align with the theme of your song and have the potential to amplify its reach. These selected videos can then be promoted through additional advertising efforts, extending their visibility beyond the original influencer’s following and targeting audiences primed for your song’s success on Instagram.

IG Influencer of Castella Media Group

Live Case Study

We’re running our own live case study. Read up on campaign info and follow the progress:

TikTok Sound Promotion Case Study


Music promotion using Instagram Reels influencers typically involves collaborating with Instagram users who have a notable following and influence within specific niches or demographics. These influencers produce Reels featuring your music, sharing them with their audience to boost your visibility, enhance engagement, and potentially increase streams and sales.

You will provide us with a track or a selection of tracks for use in the influencers’ Reels, along with any specific guidelines or themes for the content they produce. In return, influencers will create and share a predetermined number of Reels featuring your music within a specified timeframe.

The impact of the campaign hinges on several elements, such as the appeal of your music, how well your campaign’s targeting and messaging resonate, the originality and engagement of the influencer’s Reels, and the influencer’s audience’s level of engagement and interest.

We find and select Instagram creators ourselves. We do all of the matching, communication, and payments with participating Instagram users. We use the song to find the right users that would typically “jam” or “vibe” to the promoted song based on the songs they currently use in their videos. 

Our Instagram user base consists of various ethnicities, genders, interests, countries, amount of followers (100+), etc. They all constantly post personal videos and are active on IG. We do not work with IG accounts that post memes, copyrighted materials, or spammy videos. You can expect natural and personal user generated content with our campaigns.

We can, but in a custom campaign. It will cost much higher than our typical pricing. You’ll have to contact us in advance to set up a custom campaign.

We automatically do that ourselves. We target your campaign by:

  • Hip Hop / R&B
  • Top 40 / Pop
  • Alternative / Rock
  • EDM / Dance Music
  • Country Music

We don’t really like to complicate things for our Instagram creators. We usually ask them to vibe to the song for at least 15 seconds. In most videos, they’re just doing what they usually do – “Get ready with me,” makeup looks, fit checks, spending time with kids, trying on different outfits, shopping hauls, or showing their daily activities. Their followers are following them for a reason, and we’d like them to stay in their niche as they promote your song.

You can certainly ask for specific directions, but that would require a custom campaign with a higher cost. 

Yes, we provide a dashboard report with acquired videos, views, likes, comments, and more. 

It may take us 1 to 4 weeks to reach the campaign goals. The larger the campaign, the faster we’ll get videos submitted. Even though the campaign may be over, the song may continually gain views and attention.

At the moment, our minimum campaign budget is $50.

Yes, campaign videos are intended to be permanent in creators’ profiles. However, it’s important to note that there may be instances where a creator decides to delete the video featuring your song. In such cases, we offer a replacement option. If a campaign video is removed within 30 days of the campaign, we will promptly replace it with a different creator’s video to ensure the continuity and effectiveness of your promotion.

Only if you want to. You can renew (we do not automatically renew campaigns) your campaign multiple times, and you will have new influencers making videos to your song. We work with thousands of creators!

We’re always looking for new influencers to work with. You can learn more here.

Create a Campaign

Ready to Start?

Use the forms below to set up a campaign for your promotion. The campaign will start within 48 hours and can run 1-4 weeks. You will receive an activation email with analytics login. Our campaigns do not automatically renew. Contact us if you have any questions.

Instagram Influencer Campaign

Utilize our Influencer service to feature your music in creative content by our Instagram creators, amplifying your song’s reach. Campaigns run 1-4 weeks and minimum budget is $50.

Email *
Contact Email
Artist Name & Song Title *
Artist Name - Song Title - or provide a URL to the sound on YouTube, TikTok, or Instagram.
Select which platform you want influencers to focus on, or select "All" to mix between TikTok, YouTube Shorts, and Instagram
Campaign Videos Goal
  Videos  From Unique Creators
Campaign may bring more than this goal. There are no extra charges for over-delivery. The budget you set is the max that will be spent on this campaign. Modifying the Budget below will adjust this goal.
Campaign $ Total Budget
Use the slider to set your total budget that you'd like to spend on this campaign. Notice the change in Campaign Goal as you increase or decrease the budget. Minimum budget is $50.

Looking to become a paid Instagram influencer? Sign up here.