Yes, we are doing that dreaded thing that all established companies hate the most – rebranding. It’s a scary thing to do, but for us – it is a necessary step for our long-term goals.
Our company (Likeable Company Media, Inc) was established in 2015 as a small scale boutique service that promotes YouTube videos and channels. The company was located in PA and had a similar named agency located in New York City. This never really bothered us as we tried our best to differentiate ourselves. There was no confusion whatsoever between the two different companies.
With time, our clientele became more diverse which now included not just YouTubers, but local businesses and various independent and major music artists. Expansion is necessary, and the concerns from partners and investors now included the similarly named company. Thus, a decision is made to rebrand from scratch. This means that we needed a brand new website, a brand new logo, and a brand new strategy to make a swift transition.
This blog post will discuss and go over the step we take to successfully rebrand our company. You can follow our journey here as we continually post updates below.