Google Tag Manager Consultancy
Castella Media Group is an expert at Google Tag Manager implementation. Whether your site needs help with setting up the GTM or has an already implemented tag, we can consult you with all aspects of effective utilization.
What is a Google Tag Manager?
Google Tag Manager (GTM) is an essential hub management tool for connecting multiple codes (tags) to your website. It allows you to deploy, organize, and adjust other tools such as Google Analytics, Facebook Pixel, or LiveChat into your website without modifying the core code in it. There are 100s of different third-party codes that you can utilize through the tag manager. You can easily add various tools through GTM and pass on custom data required for those tools. Google Tag Manager works perfectly with all platforms including WordPress. GTM is absolutely essential for all business websites – no matter what industry they’re in, nor what the size of the business is.
Events GTM Can Track With Google Analytics
- Page Views
- Clicks on any part of your website
- Video plays and progress
- User time spent on site
- Form Submissions
- eCommerce (Sales)
- Calls, Emails, Subscriptions
- Possibilities are endless!
Already Implemented GTM
Google Tag Manager can get a bit messy for larger websites. If you’re having trouble with your setup, let us take a look! We’ll figure out why your tags are not firing and help you organize your tags, triggers, and variables.
Initial implementation of GTM
Most of our clients require the basics – setting up Google Analytics tracking of events such as page views, referrals, form submissions, scrolls, and clicks. For eCommerce websites, we set up tracking of goals, conversions, and data-layer variables that analyze revenue and return on investment. Google Ads – using retargeting to target ads to visitors who have already visited your website before. We will make sure that all tags are firing properly, and there will be nothing for you to worry about or need to adjust.
Google Tag Manager consultancy is included in our comprehensive business website services package. This package is not required. We can be hired as consultants just for Google Tag Manager. Using the GTM, we can set up and manage your:
- Google Analytics (Universal and Google Analytics 4)
- Google Ads (PPC Marketing)
- Facebook Pixel
- Bing Ads