Business Web Services
Castella Media Group offers a comprehensive full-service package that handles all of your business digital marketing needs. We can also be hired for individual services as needed. We are located in Lansdale PA and primarily work with businesses in Philadelphia region.
Complete Website Management
We register and manage all aspects of your website’s development and design. We collaborate with you and develop the website per your vision. Even if you have no idea what design you want, just leave it up to us to care of it. We will use our best judgment and apply the best suitable design for your industry.
In addition, we host your website, set up your business email addresses, and secure the website with SSL encryption technology. You won’t have to worry about any extra costs including domain name .com renewals, SSL renewals, or hosting fees.
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We empower our clients with WordPress CMS. It is a versatile environment that maintains websites and provides enterprise tools for complex projects. We can create custom projects in WordPress with our  strong knowledge of tools and technologies such as HTML, CSS3, PHP, JavaScript, etc.Â
Learn more about our WordPress Services
WEBSITE CONTENT
We update your business website with the necessary information that you will provide as needed. Want to change hours? Add a coupon? Remove or add a service? Add a new employee email address? Just let us know, and we’ll update the website. We also give you the keys to the website, if you want to do it on your own.
OPTIMIZATION
We optimize everything – from website load times to mobile-friendly look and design. We make sure your customers can effectively utilize your website on every device they wish. For example, if they’re using a phone, there will be call buttons to make it easier for potential customers to reach you. Our use of premium WordPress plugins keeps up with technological changes and keeps your website optimized.
Migration
We’ve seen many established businesses that are stuck in an outdated platform such as SharePoint and are scared to transition to a more versatile and robust platform such as WordPress. This migration does not have to be stressful. We have the expertise and knowledge of refreshing and migrating websites.
We focus on search engine optimization while adding relevant content to your website on a constant basis. We optimize everything for search engines – from images, text, to structured data (Schema). For physical stores and shops, we make sure we cover your local SEO as well – to get you on the map as fast as possible. In addition, our job is to make constant audits and keyword research to find new improvement opportunities. Got a successful competitor? Let’s analyze what they’re doing right, and how we can do it better.Â
Learn more about our SEO services:
Google My Business
We create and manage your business profile on Google Search. It allows customers to effectively display your business services, offers, hours, contact info, and location on Google Maps. It’s a must-have for storefront businesses!
POWER OF IMAGERY
In the modern social media world, imagery is vital in enhancing your brand’s connection with people. We utilize the visual tools to build a brand and get people excited about what your brand offers. We also make sure the imagery that we use matches the personality of your business and your customers. Â
Social media
With our organic and paid social media marketing expertise, we can help your business grow in popularity and engagement. We will work closely to develop a strategy that will fit your goals and target market. We can manage all aspects of your social media, so your business can focus on servicing your clients.
Business Web Tools We Use
We provide premium paid website tools for our clients, so they don’t have to worry about buying them separately. We manage all aspects of these tools to maximize your business growth.
Web stores & Merchandise
We create online storefronts and help you sell your own custom products online – such as clothing and accessories. Provide your own designs or let us create them for you and sell them on your site.Â
Activate your campaigns with us through Facebook/Instagram, Google Ads, Snapchat, LinkedIn, Twitter, Pinterest, among other DSPs) as we maximize performance through ongoing optimizations. Our pay-per-click management ensures that your budget is not being wildly spent on mundane ROI. A properly managed digital marketing strategy requires extensive testing and reporting. We audit, strategize, tweak, retweak, and focus on conversions.
Learn more about our Advertising Services
We are experts at deploying and utilizing the Google Tag Manager. It’s an essential measurement and implementation tool for every website – especially for business.
Learn more about our Google Tag Manager Services
We utilize the the latest Google Analytics 4 for our clients. Everything on your business website will be tracked – user scrolls, time spent viewing your offers, taps on “Call Now” buttons, etc.
Learn more about our Web Analytics Services
Dashboards & Reports
We provide dashboards and reports through Google Data Studio to track your brand’s performance together. We can make reports tailored just for you. Maybe you don’t like looking at tables but love visual charts. We got you covered!
Learn more about our Google Data Studio Services
Need help? Let’s Talk!
