Castella Media Group is a digital marketing agency in Lansdale PA (Philadelphia Area) that focuses on business web design and search engine optimization. When our clients put us in charge of SEO for a brand new website that we designed, our first goal is to make sure that all of the on-page technical SEO is completed. Once that is ready, it’s time to tell the world that their business exists.
These are the listings we use for our all of our business web services clients. They help with local SEO and build overall awareness about your brand. If you’re not our client, then you should definitely get in these directories.
We have tested these in 2022 and will keep this list updated.
Google Business Profile
The most important listing that you should worry about first is the Google Business Profile. It allows Google to understand your business and the services that it offers. It will let you add all of the essential business information such as hours of operation, website link, photos, directions, etc. Google will give you access to analytical data about your business searches. We can’t stress enough how this step should not be neglected!
Apple Maps
Getting listed on Apple Maps is for physical storefronts – shops, salons, and other 1600 categories. Business listing in Apple Maps will bring much  exposure to it from local customers.
Facebook business pages let you grow your business and give you the tools to promote your content to millions of Facebook users. Facebook business suite links Instagram & Facebook, so you can easily manage both social networks in one place.
Instagram is another obvious place to list your business in. According to Instagram, 90% of the people on IG follow a business account, 2-3 engage with a business, and 50% respond positively to business ads. Instagram allows you to promote your products through reels, stories, shopping, and posts.
LinkedIn is all about business, jobs, and marketing. It’s the social media network for professionals in any field. You should create a personal and a business profile and try to build up your network. You could find customers, suppliers, and partners there.
YouTube Channel
Google loves to feature video content in search results. Create a dedicated YouTube channel for your business. Make sure to add all of your important links – such as your website and social media links. Upload at least one video with your business name in the title. It doesn’t matter what the video is. It could be a simple slideshow. Add information about your business with a link to the homepage in the video description.
Yelp!
Yelp listing and page management is free. It allows you to connect with customers and receive reviews about your service. Being listed there grows confidence and trust with your customers.Â
Bing Places
Microsoft’s Bing is trying hard to become more relevant in the search engine market. Their reach might never be as good as Google, but a listing there will add more business credibility and trust. It’s pretty much identical to Google Business Profile. Microsoft also offers $100 in credits for business accounts that you can use on Bing Ads.Â
Angi
Formerly known as Angie’s List, it’s a great place to list your business. You may find lot’s of good local leads in there.
Yellow Pages
The old school thick book us old folk remember and love. Listing on Yellow Pages is technically free, but they will try to sell you upgrades and adspace. You’ll have to wait a while after you submit to claim your business.
Manta
Manta is a business directory with online resources to help small business. Adding a company listing here is an easy procedure.
TrustPilot
Free, quick, and easy to add a business profile without being harassed. All you have to do is create a free account. Thank you, TrustPilot 🙂
Foursquare City Guide
Extremely outdated and doesn’t let you add a link to your business, but still may be useful just to claim your business there. They also try to make you pay $20 for “ads.” It’s a very complicated process to add the business for free, just like with HubSpot. Good luck.
Misc Directories
Additional free business directories that will be beneficial for search engine juice.
YellowPageCity (One-time fee: $9.95)
A listing fee of under $10 is not too bad for a directory with a domain rating of 76 (According to Ahrefs). It’s an aging platform, but their links are DoFollow, thus our recommendation.
