Is ALT Image Text Important for SEO?

Castella Media Group is a digital marketing agency that provides search engine optimization (SEO) services. We post SEO tips in our blog. This week we are discussing ALT image text for SEO.

What is ALT Image Text?

Short for “Alternative Text,” Alt Text is originally used for search engines to understand what is in the images. They’re placed in html <img> tag like so:

<img …. src=”” … alt=”Castella Media Logo“>

ALT tag today is important for accessibility and can be used by screen readers to relay image content information to visually impaired. Without it, it’s impossible to know what image is presented, other than within the context of what’s in the page.

Should you use ALT Image Text?

Of course. Not even for SEO perspective, but just for general accessibility. We recommend you use alt text in descriptive manner and do not try to stuff them with keywords. You will completely ruin your website experience, which Google really cares about – they care about the information your visitors want. Any thing that Google cares about is important for SEO.

African American man looking at camera while working on html alt image text tags in front of a computer workstation.

Think about the image above and try evolve your description for alt image text:

  • Man
  • Man looking at camera
  • African American man looking at camera
  • African American man looking at camera while working at a computer station.
  • African American man looking at camera while working on html alt image text tags in front of a computer workstation.