PHOTO: Vanessa
Music Influencer of Castella Media Group

Music Video Promotion

Music has been our passion for over 16 years. Our company’s founders have been involved with music video promotion since 2007 with services that included TuneSeed and SoManyMp3s. While those companies focused on specific platform services like MySpace and YouTube, Castella Media Group is focusing on all aspects of music video promotion.

Quality Over Quantity

Our concern towards quantity is significantly different from most music video promoters. We do not like seeing thousands of views on videos with virtually no interactions on them. How can someone have 100,000s of views on YouTube and around 50 comments in total? There is something wrong with that kind of campaign (most likely the fact that the views are fake or forced.) There will be no long-term organic growth for the artist with “focus on more views” type of campaigns. This is the reason why we mainly focus on engagements, and engagements will only come with properly targeted video ads. 

We focus on engagements from the audience – not just views.

The Right Audience

Every music video is unique and has a specific audience for it. As certified Google Ads experts, we utilize the proper targeting techniques to reach an engaging audience via Google, YouTube, Instagram, Facebook, and other ad publishers. Our goals are to reach an engaging audience that interacts with the video and create a fan base for the artist. This can only be done by targeting the right audience for the video.

We specialize in all genres of music including Alternative, Hip Hop, Pop, R&B, Country, and EDM music videos.

Music Promotion Service

Our Ways Of Music Video Promotion

When Castella Media promotes a music video, we do not just promote your video but your whole music brand packaged across all of your channels. Although we focus on bringing more engagements on YouTube, we can also cover and build awareness on platforms such as Instagram, Facebook, TikTok, and Spotify.

We can advertise on each social media platform for maximum exposure including our own built landing pages. All of our efforts come together to build the artist – not just the video. However, it’s not necessary to go with our comprehensive music video promotion service (Bundle). We offer individual services as well that focus on platform you’re interested in most. See our TikTok Influencers Sound Promotion & YouTube Influencers Shorts Promotion for more info about our music promotion services.

01.

YouTube Music Promotion Services

YouTube Music Video Promotion

Today, music videos are more focused on YouTube platform. Our promotion is mainly focused on driving an audience to YouTube. We will create video ads and target them specifically to your genre’s key demographics. The goal of these campaigns is getting more YouTube views, subscriber, likes, comments, and playlist additions. This video promotion service can be ordered individually or bundled into a comprehensive package. Non-music video content can be promoted with our YouTube Channel Promotion service. 

02.

Music Video Promotion on TV

Music Video TV Screen Rotation

Enhance your music video’s exposure with our TV Screen Rotation service, a distinctive approach to music video promotion reminiscent of the classic MTV era. Back in the day, getting your music video on TV was a significant milestone for artists, but often a challenging feat. Our service brings back that excitement and opportunity, making it easier for your video to be showcased. Unlike the exclusivity of MTV, our approach seamlessly integrates your music into the modern-day equivalent—YouTube playlists frequently played on TV screens in private, public, and commercial venues like retail stores and barbershops.

While we can’t control the exact places where your video will be played, these settings typically feature a continuous stream of music videos, providing a prime opportunity for your video to be part of their rotation. A major advantage of this service is the likelihood of your video being played from start to finish, as skipping is less common on these public TV screens. This means a better chance for your entire song to be heard and enjoyed by a wide audience.

By placing your music video in playlists alongside similar and well-known artists, the TV Screen Rotation service offers a unique way to enhance your video’s exposure and embed your music in everyday life, either as a standalone option or within a comprehensive promotional package.

03.

Leveraging TikTok, Instagram, & YouTube Shorts

TikTok, Instagram, & YouTube Shorts UGC

Our promotion strategy extends beyond traditional platforms, encompassing the dynamic realms of TikTok, Instagram, and YouTube Shorts. By engaging with influencers on TikTok, your music can tap into the platform’s vast and diverse audience, leveraging the creativity of these content creators to showcase your music in a way that resonates with today’s digital audience. Similarly, with YouTube Shorts, your music benefits from the growing popularity of short-form content, gaining additional exposure and audience engagement.

While these services are powerful individually, their impact is magnified when combined. Therefore, we offer the option to bundle these influencer campaigns with our music video promotion, creating a comprehensive package that maximizes your song’s reach across multiple digital platforms.

PHOTO: Dae
Music Influencer of Castella Media Group

04.

Increase Exposure on Spotify

Music Ads for Spotify

Enhancing our promotional bundle, we offer an exclusive Spotify Music Promotion service. This unique approach utilizes your music video as a compelling advertisement tool to direct viewers to your song on Spotify.

By leveraging the visual appeal of your music video, we create an engaging and interactive experience that encourages viewers to explore your track on one of the world’s leading music streaming platforms.

This service is intricately designed to not only promote your music video but also to amplify your song’s overall presence on Spotify, helping to increase streams and broaden your audience reach.

Please note, this valuable service is integrated into our bundle and is not available for separate purchase. It complements our other offerings, ensuring a cohesive and comprehensive promotional strategy that covers all bases from visual impact on YouTube and TikTok to audio streaming on Spotify.

Reporting & Dashboards

We help you track your music video promotion campaign with customized Google Data dashboards, that you can monitor virtually in realtime. We track viewers, comments, likes, subscribers, their locations, what music channel & artists they’re fans of, watch time, playlist additions, and overall interest in your content.

Create a Campaign

Ready to Start?

Use the forms below to set up a campaign for your promotion. The campaign will start within 24 hours. You will receive an activation email with analytics login. Our campaigns do not automatically renew. Contact us if you have any questions.

YouTube Music Video Ad Campaign

Boost your music video’s visibility with our YouTube promotion ad campaigns, designed to attract engaged viewers and increase exposure. Campaigns start at $25.

Email *
Contact Email
Music Video URL *
Link to music video on YouTube
Additional Videos
This is not required, but we strongly encourage it - add 2-5 other videos from your channel to cross-promote. This gives viewers options to explore your content further if you pique their interest. Views received from cross-promotion do not count against the campaign.
Similar Popular Artists
List as many as possible for precise audience targeting. Leave blank for us to decide.
Campaign Focus
Maximize Engagement - [Up to $0.06 / Ad view] will focus the campaign on precise targeting - reaching an engaging audience that fits the music video. (Fans of similar music; located in US, UK, Canada, Australia, New Zealand, and Europe; audience most likely to comment, interact, etc)

Maximize Reach - [Up to $0.03 / Ad view] will remove restraints of precise targeting and bring in more viewers to the video for the budget. Locations may include listed above, as well as Mexico, Africa, Asia, & South America. Overall engagement will be much lower.
Campaign Video Views Goal
0.00
  Video Views 
We guarantee this minimum amount of views for this campaign for the budget. Actual results will be higher, and there are no extra charges for over-delivery. The budget you set is the max that will be spent on this campaign. Modifying the Budget below and Campaign Focus above will adjust this minimum guarantee.
Campaign Priority
Campaign $ Total Budget
$
Use the slider to set your total budget that you'd like to spend on this campaign. Notice the change in Campaign Goal as you increase or decrease the budget.

Music Video Promotion (Bundle)

Maximize your song’s exposure with our Music Video Promotion Bundle, combining YouTube, YouTube Shorts content creators, Instagram Reels content creators, TikTok Content Creators, TV Screen Placements, Facebook / IG Ads, and Spotify Ads strategies for comprehensive reach. Campaigns start at $500 and can last 4-5 weeks.

Email *
Contact Email
Music Video URL *
Link to music video on YouTube
Additional Videos
This is not required, but we strongly encourage it - add 2-5 other videos from your channel to cross-promote. This gives viewers options to explore your content further if you pique their interest. Views received from cross-promotion do not count against the campaign.
Similar Popular Artists
List as many as possible for precise audience targeting. Leave blank for us to decide.
YouTube Video Views Goal
0.00
  Video Views
We guarantee this minimum amount of views for this campaign for the budget. Does not include TV Screen rotation views.
YouTube TV Rotation Views Goal
0.00
  Video Views 
Additional YouTube views that will come from TV screen rotation.
Influencer Song Use Videos Goal
0.00
  Videos  From Unique Creators
Minimum amount of total videos that will feature the song either on TikTok, YouTube Shorts, or Instagram Reels.
Allocated Facebook / Instagram Ads Budget
$
0.00
Allocated Facebook & Instagram ads budget that will be put towards Spotify, YouTube, and social media.
Campaign $ Total Budget
$
Use the slider to set your total budget that you'd like to spend on this campaign. Notice the change in Campaign Goal as you increase or decrease the budget.

Music Video TV Screen Rotation

Enhance your music video’s exposure by placing it on TV screens, where it’s rotated among similar popular artists, boosting visibility in frequented public venues. Only available for USA, Canada, UK, and Australia. Note, there will be minimal engagements on the video, as it will be only displayed on TV screens. Campaigns start at $25.

Email *
Contact Email
Music Video URL *
Link to music video on YouTube
Similar Popular Artists
List as many as possible for precise audience targeting. Leave blank for us to decide.
Campaign Priority
Campaign Video Views Goal
0.00
  Video Views 
We guarantee this minimum amount of views for this campaign for the budget. Actual results will be higher, and there are no extra charges for over-delivery. The budget you set is the max that will be spent on this campaign. Modifying the Budget below and Campaign Focus above will adjust this minimum guarantee.
Campaign $ Total Budget
$
Use the slider to set your total budget that you'd like to spend on this campaign. Notice the change in Campaign Goal as you increase or decrease the budget.